Slow down: International TV spots promoting safe driving speeds


It’s interesting to see how some other countries approach the issue of on-the-road safety through public safety announcements (PSAs). It’s not uncommon for spots to be much more graphic or dramatic in content than we would tend to run here in the U.S. We’ve chosen a sampling of PSAs aimed at speeding that are dramatic but not especially graphic. (Alert: they can still be upsetting.)

The first PSA is an experiment from the Victoria Transport Accident Commission that demonstrates the difference that slowing down by only 5 km an hour can make on an impact … that translates to just over 3 miles per hour. How much of a difference could such a small speed reduction possibly make? See for yourself.

The second PSA is a dramatic one from the New Zealand Transport Agency, who says: “No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.”

“Just Slow Down” is more of a mini-documentary than an ad. It’s from the Winnipeg Police Service. Two young guys tell their experience of surviving a speed-related crash that killed two of their friends. Terribly sad because it is true.

Northern Ireland has a very strong spot that has been under a great deal of protest and controversy. The controversy has caused the spot to go viral on the web. We’ve chosen not to embed it here, but you can read about why it’s creating such a strong reaction and see the spot here: People Are Pretty Angry About This Out-of-Control Safe-Driving Ad From Northern Ireland Too real, or not real enough?