Things Matter: A fun animation makes the case for protecting them

Check out this fun, engaging, 90-second stop-motion animated commercial for John Lewis Insurance, one of Britain’s top insurance firms. Common household objects take on a life of their own to drive home the point that “things matter.” The spot is intended to highlight “the emotional side of insuring the things that matter in the home.”

Visit the insurer’s page to see a behind-the-scenes “making of” video and to see the insurer’s affiliated contest that invites users to compete for prizes by submitting their own VINE video clips.