The geography of baseball: borderline rivalries

Here in New England, we live on a fault line that could result in earthquakes, yes — but there’s an everyday fault line that wreaks a certain amount of havoc every baseball season: We’re talking Red Sox vs Yankees, folks, it’s the stuff of legends. Now you can map that baseball rivalry out with a fantastic feature from the New York Times, Up Close on Baseball’s Borders. There’s a U.S. map, as well as 14 sectional maps detailing baseball’s biggest rivalries. They’ve aggregated Facebook data down not only to the county level, but also to ZIP codes to show how the fans and the borders breakdown. Always wondered whether Hartford and New Haven are Yankees or Sox fans?

Steve Rushin of Sports Illustrated has called the line running through Connecticut that separates Yankee fans and Red Sox fans the Munson-Nixon line. Mr. Rushin came up with the name — in honor of the late Yankee catcher Thurman Munson and the retired Red Sox right fielder Trot Nixon — in 2003, and he had to guess where the line ran: “north of New Haven but south of Hartford, running the breadth of central Connecticut.”

We don’t have to guess anymore.

And what’s all this got to do with insurance?

Well, here at Renaissance Alliance, we have independent agency members dispersed throughout New England. Most insurance shoppers pick a local agency to work with based on factors like convenience, service and reputation … but now with this interactive map, you have a new tool to target your agency selection — by geographic baseball team loyalty!