Powerful video reminders: stay focused while driving this summer


A public service ad from Volkswagon uses a clever and persuasive way to drive home an important point.

A public service announcement from Honda illustrates things from a different perspective

This moving AT&T documentary shows just how quickly life can change

A California graphic designer takes photos of people texting while driving and uploads them to a site called TwitSpotting – he feeds these images to billboards in San Francisco

Gauging Your Distraction – Interactive game

From One Second to the Next: Powerful
Director Werner Herzog’s 35-minute documentary film takes a tough look at the aftermath of a split second error – texting while driving.

Distracted Driving Laws

From One Second to the Next: Powerful


Celebrated director Werner Herzog’s powerful 35-minute documentary film takes a tough look at the aftermath of a split second error – texting while driving. It was released in early August and already has nearly 2 million views. It tells the stories of people who suffered the effects of texting-while-driving accidents — told by victims, first responders, and by the people who caused the accidents by texting.

It takes only a second to cause a tragedy. Take the pledge: It Can Wait

The movie was made in partnership by wireless carriers AT&T, Verizon Wireless, T-Mobile and Sprint. A shorter version will be shown in 40,000 high schools at the start of the coming school year. Read more about the film here:
Director Werner Herzog’s “From One Second to the Next” has racked up nearly 1.75 million views on YouTube since it debuted Aug. 8.

Distracted walking is no joke


OK, you’ve heard about distracted driving – but were you aware that distracted walking could be a problem, too? Although it may sound funny, it’s a real thing and not a joke. Just as happens to drivers, pedestrians experience reduced situation awareness, distracted attention and unsafe behavior when talking or texting on mobile phones.

The US Consumer Product Safety Commission reported that 1,152 pedestrians were treated in emergency rooms after being injured while using a cellphone or some other electronic device in 2010 — and the number had doubled since the year before. The increase in pedestrian injuries paralleled and even exceeded distracted driving injuries.

Falling onto a train track

Falling off a pier

Scary run-in with a bear

A little humor to make a serious point
Distracted walking is a serious topic but it prompted fun-loving pranksters Improv Everywhere to launch an army of “Seeing Eye People” to protect the many distracted walkers in New York – a funny way to make a serious point.

Take the “texting while driving game” to see how you fare with distractions


When it comes to driving distractions like cellphones and texting, most people underestimate the danger that they pose and overestimate their own ability to multitask at the wheel. The New York Times has created a text while driving simulator, an interactive game that measures how your reaction time is affected by external distractions. Try it out and see how you do.
According to a news story accompanying this game, there is extensive research documenting the dangers of distracted driving:

“Studies say that drivers using phones are four times as likely to cause a crash as other drivers, and the likelihood that they will crash is equal to that of someone with a .08 percent blood alcohol level, the point at which drivers are generally considered intoxicated. Research also shows that hands-free devices do not eliminate the risks, and may worsen them by suggesting that the behavior is safe.
A 2003 Harvard study estimated that cellphone distractions caused 2,600 traffic deaths every year, and 330,000 accidents that result in moderate or severe injuries.
Yet Americans have largely ignored that research. Instead, they increasingly use phones, navigation devices and even laptops to turn their cars into mobile offices, chat rooms and entertainment centers, making roads more dangerous.”

We’ve previously posted about the increasing trend of states enacting laws against cellphone use and texting while driving along with a chart of state laws banning cellphones and texting while driving.